Is digital publishing the way to go for magazines? Reports indicate that it is incredibly important now, more than ever, for businesses to embrace the tablet computer especially if they are in print publications. That is exactly what Time Magazine Inc, the largest magazine publisher today, has taken the dive and hired a new CEO. Except, this CEO has no real experience in print publication. Rather, it is all about digital media instead.
Time's move to hire Laura Lang from her position at the digital advertising firm Digitas Inc is a clear indication of where the magazine industry is moving. The publisher, which is known for its Sports Illustrated, Time and People magazines, knows that consumers want these digital forms of publications. The company's revenue indicates that considering the fact that the business has seen a drop in revenue by as much as 30 percent in the last five years. This comes, the company says, from both a drop in the economic conditions of the country and the drop in advertisers due to their move to the web.
Do You Read Online?
Are you one of the millions of people around the world turning to digital media for their exposure to publications? If so, you are not alone. This growing industry has seen even more fuel as new and less expensive tablet computers and e-readers come on to the market. There are many options that are lower in price and very functional. Amazon's Kindle, for example, dropped its price significantly in the lead up to the holiday season to better compete for tablet sales.